The Jywal in The Crown
The mystic magic of ‘That Dream Dress’:
1. LONDON BASED DESIGNS
Each uniquely designed vision is sketched with a million and one thoughts and formulas.
Our designer’s capture patterns through their love of Nature and The Arts, with a special focus on Music and Dance.
Our designer’s knowledge and understanding of ‘mind, body and soul’ makes it possible for them to pen designs that sway and swirl on the body, not only resembling wind, earth and fire but also a perfect dress that effortlessly dances around you, with every movement you make.
2. THE BACKROOM STUFF, PRODUCTION BASED IN INDIA
Breathtakingly beautiful fabrics, vibrant rainbow colours, beads, jewels and sequins, that can only to be found in ‘God’s Own Country’ are individually sourced with loving care.
These same materials are used by our very own expert Indian crafts people who lovingly sew each embellishment on to the finest of textures, by hand, often working in environments, where they can hear the mellow sounds of the sitar and tabla in the background. Not to mention the birds chirping away merrily in the trees.
Yes, these musical notes, transcend through the creativity of our seamsters to transform into amazing mosaic like, patterns on sleeves, collars and the body of the dresses, an eye for detail like no other, giving a unique hidden quality that you have to see to believe.
Finally stitched together before being flown back to London by ‘magic carpet’ what else would you expect!
3. A WORK OF ART IN LONDON
The team are getting ready to receive the finished article.
Busily getting their chosen Make up Artists, Models and Photographers together to help to produce images that can capture the essence of The Dress.
A complete collaboration of hearts and minds that stretch across two continents, with contributions from many different talented people, all with the same goal.
To give you, our customer, a dress that is, in fact, a work of art, for you to enjoy and want to wear again and again.
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